Americana Mania

Shrewsbury Folk Festival has established itself as a regular feature on the folk circuit for many years and I’ve been photographing this hometown event for longer than I care to remember.

Over that time, I’ve been witness to the changing face of contemporary folk music and in recent years I’ve noticed a particular trend – Americana music is becoming more and more popular here in the UK, it appears us Brits have Americana Mania!

Americana is a genre of music that blends elements of roots, folk, country, blues, and rock, has found an unlikely but enthusiastic fan base across the Atlantic in the UK.

Defined by its focus on storytelling, acoustic instrumentation, and an earthy authenticity, Americana draws from the rich traditions of American musical history while blending with modern influences. It’s a genre that appeals to those who seek a more grounded, introspective sound.

I should know, as I have been a fan of Americana ever since stumbling across a song by Texan Hayes Carll about 10 years ago and quickly discovered other great artists like Ray Whylie Hubbard, Justin Townes Earle, The Dead South and Mary Gauthier.

So you can imagine my delight when I begin to notice Americana muscling into the Shrewsbury Folk Festival line-up with acts including Blackie and the Rodeo Kings, Beth Nielsen Chapman and to my absolute delight Mary Gauthier (her song ‘Snakebit’ is still one of my favourites).

Appearances like this at Shrewsbury Folk Festival is reflective of the growing appreciation of Americana music this side of the pond, with the rise in its popularity visible through festivals, awards, and a growing community of artists.

A major indicator of this rise is the growing presence of the UK Americana Awards, which celebrate both local and international talent and undoubtedly the UK’s premiere Americana event - Black Deer Festival.

I consider myself very lucky to photograph some great musicians across all genres but I’m probably happiest when this involves a touch of Americana.